Saint Honoré’s Colombian subsidiary operates 6 Swarovsky stores in:
Brand Presence 2025
During 2025, Swarovski Colombia strengthened its positioning through exclusive activations, strategic collaborations, and presence at high-profile events across retail, beauty, and media. The brand actively participated in a fashion runway organized by Centro Comercial Jardín Plaza, where models showcased Swarovski jewelry, developed collaborations with brands such as Belah Beauty, and hosted an influencer event to celebrate the brand’s 130th anniversary and the Holidays season. Additionally, Swarovski took part in internationally relevant media gatherings such as the Upfront de Telemundo Internacional, reinforcing its visibility, prestige, and connection with new audiences.